How long does it take to make an RPG?

Over the last couple of years I have been keeping a regular record of the time I spend on RPG design projects – especially the larger ones. During this time I’ve taken two big projects to conclusion: Flotsam – Adrift Amongst the Stars and Last Fleet.

I’ve combined the data from these two to make a rough chart of how I spend time on a big RPG project. Specifically, most of the post-Kickstarter campaign data (layout, art management, printing, shipping) comes from Flotsam while the rest comes from Last Fleet. This is because I only started keeping records partway through Flotsam’s lifecycle, while one impact of the current pandemic has been that my Last Fleet record keeping fell apart post-Kickstarter – though anecdotally it looks pretty similar to Flotsam so I feel comfortable combining the two.

The data isn’t perfect. Realistically I sometimes lost track of time and wrote down a best guess on how long I’d spent working on a given occasion. I also likely failed to catch some smaller bits of working time.

With the above caveats in mind, I estimate that one of these projects takes about 300 hours from start to finish. That’s just my time – not the wider project contributors (stretch goal writers, editors, artists etc). That’s how long it takes me; I would think every designer is different. Others may do more or less playtesting, take more or less time iterating their design ideas, or do more or less marketing work. So this is just one example, but hopefully it gives some sense of how long it might take you, dear reader.

Pie chart shows data as follows.
- Design 34.5%
- Playtest 17.2%
- Art 8.6%
Layout 3.4%
Editing 10.3%
Kickstarter 5.2%
Publicity 13.8%
Printing 1.7%
Shipping 1.7%
Admin 3.4%

As you can see from the chart (blue segments), I spend about half of my time on design (34.5%) and playtesting (17.2%) combined. That encompasses all the thinking and writing that goes into creating the draft game text, all the planning for the playtests and the actual time spent in playtest sessions. It’s likely more of an underestimate than the other segments, because who can really quantify time spent thinking – I do a good chunk of that in between formal design sessions.

The next biggest chunk, in red, is publicity (13.8%). That includes time spent on interviews and the like, but excludes time spent refreshing Twitter during the Kickstarter campaign. This is because I figure the latter is something I would have done anyway. I find Kickstarter campaigns very stressful. Perhaps in theory I should attempt to account for that stress and the time it eats up, I don’t know. However part of the reason for doing this accounting is to consider how much I might reasonably charge someone else to run their campaign, so it’s useful to know the actual hours spent working as opposed to time wasted because of the psychological impact of crowdfunding.

I’ve separately accounted for time spent setting up the Kickstarter page (in purple), doing Kickstarter updates and suchlike, which you could consider publicity but are often actually taken up with more admin type tasks. At any rate – quite a small category (5.2%), probably because it’s mostly writing down stuff I’ve already worked out elsewhere and communicating it to backers.

After that, in orange, you have editing (10.3%) and layout (3.4%). The editing time is huge! To some extent the figure is arbitrary, because design work itself includes a great deal of editing. I have counted the time I spent re-reading the text after I had notionally settled on a final ruleset, polishing it, and also time I spent reading my copy editor’s comments and implementing them. (Aside: that’s how long it took me as someone very close to the text: imagine how long it takes a copy editor who has never even read your text before. Pay your copy editors well, folks!) Layout was mostly done by my layout artist but there was a bit of review, comment and editing to make stuff fit within a particular page template.

Art (grey) also took up a surprisingly large amount of time (8.6%). This covers generating the ideas for the illustrations, liaising with the artist(s), and reviewing their work and providing comments. Given that Flotsam has about 25 pieces of art in it, that’s over an hour per piece, which seems like a lot – I guess quite a bit of it just thinking.

In the “surprisingly low” category, in green, is printing (1.7%) , shipping (1.7%) and admin (3.4%). This covers tasks like setting up all my products on Backerkit, liaising with the printer and warehouse, fixing errors, dealing with customs, etc. I think this excludes post-Backerkit admin, such as setting up the new product on itch, Drivethru and our website, and handling orders. So in that sense, it’s probably an underestimate over and above the caveats mentioned further up. And since neither project was my first rodeo, there’s an element of familiarity with the admin systems that might take a newbie publisher longer to get to grips with (not least because you can copy data over from previous projects in Backerkit).

One bit of “lessons learned” from this is that I need to create “how to” guides for some of the things that I do as part of a Kickstarter project. For example, I wasted a small but nonzero amount of time figuring out how to complete customs forms for Last Fleet that I had done for previous projects but forgotten. Now I have a customs template of my own to make the process easier. It’s well worth your time to systematise this stuff if you’re planning to do multiple projects, as there are all sorts of fiddly details that can be hard to remember (and indeed, if you forget them, can cause problems).

Anyway, I did this analysis for my own benefit but hopefully someone somewhere might find it helpful.

How I curate my ideas

It is fashionable in game design circles to say that an idea is worth zero dollars. This is meant as a rebuttal to people who try to sell you their brilliant idea for a game. Which, fine – those people can’t really sell you an idea anyway, so that is indeed worth zero dollars. But that doesn’t mean ideas are worthless. On the contrary, an otherwise well-implemented game that lacks interesting ideas probably won’t get very far.

The thing is, ideas are ephemeral. Until you write them down, they’re just this slippery thing in your head. You can come up with dozens of them in a day – on the toilet, in the shower, while you’re trying to get to sleep. But most of them are lost.

In fact, they’re worse than that in many ways, because while you’re busy losing them, they distract you. They stop you sleeping because your brain won’t stop thinking about them. They stop you implementing your current project because you get excited about a different one. This is not good.

And you really don’t want to be at the mercy of your ideas. That way lies a trail of unfinished projects, each abandoned in favour of the latest shiny th- SQUIRREL!

So it is important to curate your ideas. To find a way to capture them before you forget them, and get them out of your head so they don’t distract you. And this, it turns out, is fairly simple: you just write them down.

Here’s what I do:

  • I write a simple one or two sentence summary of any idea that captures my attention for more than a few minutes and add it to my ideas list. In my case that’s a sticky on my laptop, but a notebook would be just as good.
  • I subdivide my ideas list. At the top are things I’m working on now. Then there’s the things that are next in line to work on. I break them down into small games and long games, and non-game things like articles or events.
  • I keep it updated, moving stuff in and out of each category. If it becomes clear I’m not going to finish something (at least not now) then it goes into the back burner section. Abandoned but not forgotten.
  • Because I know what I’m meant to be working on now, and I know I’m not losing the other ideas, I can focus on my top priorities. I’ve always got an idea of what I want to work on next, so if I have to take a break from my current projects (e.g. because they’re out for playtesting) then I can pick up something new right away. My subdivisions enable me to easily choose something small that I can do in a spare day, or something longer, as appropriate.
  • I take breaks from working on active projects to review the list and see what looks good. What has sustained my interest and what now seems less brilliant than it initially did. Which ideas might need to be merged or dropped. So the list isn’t just a dumping ground, it’s a breeding ground for my next project.

Sometimes, an idea is so compelling that even with the above discipline I can’t get it out of my head, I write a concept document. This is a half-page document where I write down:

  • The elevator pitch
  • My design goals – the things I’d want to achieve through it
  • A short summary of how I think I might implement those goals right now.

That goes in a dedicated folder of ideas, where I can easily pull it out again if I need it. Again: I’m getting it out of my head, and written down, but I’m limiting its ability to dominate my creativity and draw me away from what I’m meant to be prioritising.

Of course, sometimes having written a concept document, it’s not enough. I want to flesh out the ideas. I’m struck by passion for this new idea! That’s ok. Sometimes I give myself permission to do this. I might even end up writing the game. But for the most part, the structured process above ensures I retain sustained attention to my current project. I get to keep all the ideas that constantly fly into and out of my brain without letting myself chase those ideas fruitlessly.

How do you manage your ideas? Let me know your top tips!