When you try to provoke an emotional reaction, roll with Hot.
On a 10+, you get the emotion you wanted, and take a string on the character. They choose how they respond.
On a 7-9, they choose:
The emotional reaction you wanted, and give you a string.
An emotional reaction of their choice, but it’s overwhelming and they have to respond strongly and immediately to it.
No emotional reaction, but they have to respond in the way they think you want.
The standard Monsterhearts version of this move is “turn them on”, so the emotional reaction desired is sexual arousal. In the original move, there wasn’t any specified emotional reaction (it was just implied by the name of the move) and there wasn’t any option to choose an emotional reaction either.
So now, you can use this move to:
Turn someone on.
Fill them with fear.
Provoke them to anger.
Make them jealous.
…and so on.
And, when you get a weak hit, they could avoid giving you a string by having an overwhelming emotional reaction of their choice:
Getting turned on and throwing themselves at you sexually.
Gibbering incoherently or running away in mortal terror.
Exploding with anger and hurling themselves at you, fists flying.
Venting their jealousy or rage at you, loudly and conspicuously.
…and so on.
They can also avoid giving you a string and keep emotional control by responding in the way they think you want them to, such as:
They think you’re trying to turn you on, so they sleep with you.
They think you’re trying to intimidate them, so they they back away slowly, hands where you can see them.
They think you’re trying to provoke them to anger, so they punch you in the face.
They think you’re trying to make them jealous, so they watch transfixed as you kiss that other guy.
…and so on.